One of the best ways to boost your patient base is by showing up on Google. When clients search for services that you provide, you must be part of the high-ranking search results. Here is how medical content marketing can help you secure more appointments.
SEO Optimized Content
SEO-optimized content is a critical component of medical content marketing. Research shows that high-quality content can boost a website’s traffic by 2,000%. When you have high-quality, keyword-rich content on your website, it becomes easier for people to find you online. So, if you want to rank higher on Google, and get more calls, you must focus on creating relevant content and posting it on your website. Content is also a huge contributor to local SEO. You must write content that lets search engines know where you are located. That way, when people who are close to you search for your services, it will be easier for them to find you.
KeyWord Rich Content
Consumer behavior is shifting. That means you must also adapt your medical content marketing so you can connect with new and existing patients online. When a patient searches on Google for the keyword “dental services”, Google will look for the most relevant websites with instances of that keyword and present them to the patient. That is why you need keyword-rich content on your website. For instance, if it’s one of your blog posts that is presented to the patient, you will probably have a call to action that drives people to call or schedule appointments with you.
Pick Your Top Keywords
You must know which search terms to use to drive traffic towards your website. Once you know which keywords people are searching for when trying to find you, include those keywords in your content. It is also important to register for the Google search console. It will enable you to see the search terms that new and existing patients usually enter when they are trying to find an orthodontic practice. By analyzing this data, you will be able to spot the keywords that can help you get more appointments by capturing more search traffic.
It is important to take time to focus on developing high-quality content for your website. This is what will drive a lot of traffic towards it and help you get more appointments. If you are unsure how to go about medical content marketing, get in touch with us today and we can discuss how to help you get the most out of your digital marketing efforts.