When a consumer is interested in learning more about a business or product, one of the first things they’ll do is look up that company’s website. If a business or organization does not have any
One of the most challenging aspects of digital marketing is that it’s always changing. While that can be frustrating for many business owners, it’s important to remember that most of these changes are driven by
In today’s ultra-competitive B2B marketplace, brands now realize the value of content marketing in generating sales. HubSpot’s recent survey shows that content marketing now takes up to 29% of B2B budgets. 72% of marketers believe
When it comes to making your website stand out, you need to have the right content marketing. Website design matters, but quality content is equally important; in fact, good content can boost your blog’s traffic
There is a reason why small business owners need to invest in their online presence. Why? Because it’s nearly impossible for a business to reach a wide audience today without a great website, an awesome
Search Engine Optimization is necessary — now more than ever — for marketing and lead generation. It’s no longer a question of whether or not your industry is suited for online marketing because everyone is now
With the increasing use of mobile devices and online apps, you’d be doing your business a disservice if your website is not designed to adjust or respond to mobile devices. This kind of website format
Why SEO is Important to Small Business As the digital-first landscape continues to reshape consumer behavior, it’s no longer feasible to ignore SEO’s influence on the way we now do business, including small to medium-sized
At a time where online shopping and e-commerce are more relevant than ever, small businesses have to start boosting online visibility in order to gain more customers. It’s not always easy to go virtual, though.
While traditional advertising practices focus on making a sale, relationship marketing aims to build lasting
Athena Integrated Marketing is focused on building relationships: between you and our team, and your brand and your customers. We drive conversations and sustain connections. Our goal is to build a foundation on which you can effectively reach and connect with your customers.