Whether you’re looking to build a new website or redesign an existing one, you’ll want to ensure that Search Engine Optimization (SEO) is an integral part of your overall website strategy.
The pandemic has pushed traditional brick-and-mortar businesses to focus on finding customers online. As the economy recovers from the aftermath of the lockdown, the focus is shifting back to content marketing.
Statistics show that quality content can boost a website’s traffic by more than 2,000%. However, many elements of your site can encourage users to click away. That’s why all aspects of the design must be properly structured.
Digital marketing is a great way to increase your business’ online presence. A professional digital consulting agency will work with you to create the best strategy to make a digital impact, thus ensuring your business receives optimum web exposure.
The world of technology is changing at a rapid pace. If you have a digital presence or want to build one, you must keep up with these developments to stay relevant. Here are 5 of the most important digital marketing trends and how they influence online experiences.
When a consumer is interested in learning more about a business or product, one of the first things they’ll do is look up that company’s website. If a business or organization does not have any web presence, it makes it harder for consumers to find out about them and, therefore, makes it harder for consumers to trust them.
One of the most challenging aspects of digital marketing is that it’s always changing. While that can be frustrating for many business owners, it’s important to remember that most of these changes are driven by consumer behavior.
In today’s ultra-competitive B2B marketplace, brands now realize the value of content marketing in generating sales. HubSpot’s recent survey shows that content marketing now takes up to 29% of B2B budgets. 72% of marketers believe content creation is the most effective SEO tool for their brands.
When it comes to making your website stand out, you need to have the right content marketing. Website design matters, but quality content is equally important; in fact, good content can boost your blog’s traffic by 2,000% or more.
There is a reason why small business owners need to invest in their online presence. Why? Because it’s nearly impossible for a business to reach a wide audience today without a great website, an awesome social media presence, and a good digital consulting agency behind all of that.
Search Engine Optimization is necessary — now more than ever — for marketing and lead generation. It’s no longer a question of whether or not your industry is suited for online marketing because everyone is now online.
With the increasing use of mobile devices and online apps, you’d be doing your business a disservice if your website is not designed to adjust or respond to mobile devices. This kind of website format is called a mobile-responsive design.
As the digital-first landscape continues to reshape consumer behavior, it’s no longer feasible to ignore SEO’s influence on the way we now do business, including small to medium-sized enterprises.
At a time where online shopping and e-commerce are more relevant than ever, small businesses have to start boosting online visibility in order to gain more customers. It’s not always easy to go virtual, though.
While traditional advertising practices focus on making a sale, relationship marketing aims to build lasting relationships with customers to establish trust and loyalty.
Athena Integrated Marketing is focused on building relationships: between you and our team, and your brand and your customers. We drive conversations and sustain connections. Our goal is to build a foundation on which you can effectively reach and connect with your customers.