When a consumer is interested in learning more about a business or product, one of the first things they’ll do is look up that company’s website. If a business or organization does not have any web presence, it makes it harder for consumers to find out about them and, therefore, makes it harder for consumers to trust them.
You may not think that web design is that important, but this is a critical error. In fact, roughly 38% of users will stop interacting with a website if its layout is unattractive. Once users stop interacting with your website, it doesn’t matter how amazing your products and services are because your target audience is not seeing them.
In this article, we’ll go over how website design is a critical aspect of your business and why you should focus on it in tangent with many other digital elements.
It’s the First Impression for Your Customers
For many consumers, your website design is the first impression that they get of your overall company. Unless consumers have interacted with your business before, they will know only what they can glean from your website or social media presence. Web design can make or break the fragile relationship between businesses and new customers, so it’s best to focus on making a great first impression.
It Benefits Search Engine Optimization (SEO)
By having a great website designed with your users in mind, you will make sure that search engines find and index your page. This will allow more customers to see, visit, and find out about your organization. Making your website SEO-friendly will allow people to find you easier, allowing you access to all sorts of new and unseen viable customers.
It Helps You Compete With Others
Whether you like it or not, it is highly likely that the competitors in your field are choosing excellent web design for their digital presence. If you choose not to compete in this arena, you will be left behind in a critical way and perhaps be seen as less of a quality business even if your product or services are superior. Don’t be left behind or neglected because of a poor web design. Instead, invest in a responsive, user-friendly web design that speaks to the needs of your target audience.
It Can Help Build Trust With New Customers
Trust is an essential part of business-consumer relationships. If your customers don’t trust that you have their best interest in mind, they will not place orders or engage with your services. Web design is now an essential part of getting that first invoice, handshake, or email. Great web design tells your consumers that you’re competent and care more than just about sales.
Convey Quality Customer Service
Just like setting first impressions, web design can be an indicator of the type of customer service that you offer. If an organization is willing to put the time and energy into making their website look nice, then they are certainly willing to get on the phone with a disgruntled customer or fix an invoice. Web design is, like many other facets of an organization, part of running a well-oiled machine. To focus on good web design is to acknowledge that you are a quality organization that takes itself seriously and should be treated as such by others.
Expert Help To Get Your Web Design in Shape
To compete in today’s competitive digital-first landscape, it’s critical for your business to have a well-designed website. Not only does it need to be user-friendly, but it also needs to be SEO-ready so you can take advantage of the organic search traffic. Let the web design experts at Athena Integrated Marketing help you stay ahead of the competition with a well-designed website that will make a lasting impression on your target audience. Give us a call or book a consultation today.