The world of technology is changing at a rapid pace. If you have a digital presence or want to build one, you must keep up with these developments to stay relevant. Here are 5 of the most important digital marketing trends and how they influence online experiences.
1. Personalized Content
Do not underestimate the power of personalization. Approximately 6 out of 10 consumers find generic ads annoying and ignore them. The spray and pray approach is no longer a viable option to engage consumers online. Here are a few ways to create relevant and engaging content:
- Leverage data to build customer-focused strategies that demonstrate to your target audience that you understand them and their needs. Using data to tailor your messaging to your various audiences will help you build creditability, authority, and trust.
- User-generated content is another excellent way to build credibility and trust. Consumers like to know what others think about the products and services they are interested in purchasing. By leveraging the “Voice of Your Customers,” you can boost brand authority and trust.
- Use content to educate, not sell. Educational content allows you to tailor your messaging to show customers how your products are relevant to their needs.
2. Video Marketing
Video is one of the most impactful content formats for digital marketing. Statistics show that it is likely to be the most crucial for the next decade. According to a report, 54% of online users want to see more video content for the products and services they are interested in purchasing.
Fortunately, there are many ways you can create video content without breaking your budget. You can make testimonials, product demonstrations, or stream an event. Working with an experienced marketing consultant, you can run a successful campaign with a high ROI.
3. Chatbot Technology
Chatbots are applications, often powered by AI, that respond to customer queries. Customers are demanding fast and accurate responses. That’s why chatbots are essential to your website.
Thanks to advances in artificial intelligence, chatbots can act as virtual assistants. They can initiate a conversation, recall a shopper’s history, and are available 24/7. It is a cost-effective tool you can incorporate to help your business meet customer expectations.
4. Data Automation and Marketing
Up to 78% of organizations plan to utilize customer data in virtually all aspects of their business. AI makes it possible to automate and simplify tasks that would otherwise require data scientists and other IT specialists.
For example, you can automate advertisement acquisition with programmatic marketing and cut down on expenses. The value of using automation leads to higher conversions and a greater return on investment.
5. Brand Identity and Story
The online space is getting more competitive and cluttered by the day. To stand out, you must have a solid brand identity and story to stay one step ahead of the competition.
Brand identity goes beyond developing an eye-catching website design and logo. Your brand identity is the perception that you want customers to have of your business. It is your purpose–why you are in business. To maximize your online presence, work with a marketing consultant who knows how to help you bring your brand story to life.
Maximize Results with Help From a Marketing Consultant
There are many cost-effective ways to promote your business online. For example, using content marketing combined with a robust SEO strategy generates 3X more leads than paid search. Maximizing your results will depend on how effective you are in leveraging the digital marketing tools and resources to meet the needs of your audience. To get the best results, you may want to work with an experienced digital consulting agency.
The digital marketing consultants at Athena Integrated Marketing are ready to help you maximize your online efforts. Schedule a 15-minute discovery call today to see how we can help you design a personalized plan to transform your online presence.